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“How to Naturally Guide Your Website Visitors Into a Buying Trance Using the Power of Hypnotic Language.” Dear Friend, I used to read a lot of fiction. Jack London, William Saroyan, Shirley Jackson, Ray Bradbury, Rod Serling and many other legends were my friends. I’d read their books and be transported into other worlds. One day I wondered how they were able to do that. After all, they were using the same set of letters – the alphabet -- available to any writer. Yet somehow these masters weaved those letters into words and sentences that made me laugh, or cry, or feel true fear. How did they accomplish that? How did they push my emotional buttons with just words on a page? Decades later I would have the same question when reading letters by the great copywriters, such as Robert Collier, John Caples, or Bruce Barton. These masters of persuasion were able to pull the last dollars out of people, even during America’s Great Depression of the 1930s. How were they able to do that? How did they use a simple letter to trigger sales from people struggling to live? As these questions knocked around in my brain, I began to form the idea behind Hypnotic Writing. Basically, Hypnotic Writing is any writing that puts people into a focused state of intention. Hypnotists call this state waking hypnosis. Your eyes are open but your attention is focused so narrowly that you are in a “waking” trance. The classic fiction writers used hypnotic writing by mastering storytelling. The great copywriters used hypnotic writing by mastering storytelling. That’s not the whole story, of course, but it’s the beginning of the secret to why Hypnotic Writing works. But I didn’t stop there… I may have been the first to explain how to use Hypnotic Writing in my first e-books, such as Hypnotic Writing and Advanced Hypnotic Writing. But hypnotic language has been around for a while, mostly in the field of therapy. Milton Erickson, for example, is considered the greatest hypnotist of all time. He was the master of hypnotic language. Yes, he relied on storytelling. His stories were almost guaranteed to put you into a trance. But he had other tricks up his purple sleeves, as well. For example, Erickson knew how to ask a question which forced you to do whatever he wanted. A simple example is along the lines of, “Do you want to fall into a trance now…or later?” Either way, you’re going into a trance. As you might guess, this kind of hypnotic question could be useful in your marketing. On the most basic level, you might ask, “Do you want to buy today…or tomorrow?” Of course, I’m giving you a kindergarten example. The point is, we marketers can learn a lot from studying hypnotic therapists. So…. For this exclusive audio training, I went looking for the living “Milton Erickson” of today’. I found him in a practicing therapist who wrote the book on hypnotic language titled, oddly enough, Hypnotic Language. Dr. John Burton is a Licensed Professional Counselor and Licensed Supervisor in South Carolina. He’s a Certified Clinical Hypnotherapist and Master Practitioner of NLP. He has authored 2 books, States of Equilibrium and Hypnotic Language He has a new book, Advanced Hypnotic Language Patterns, due to be published in 2006. I find John to be sincere, practical, and creative. In fact, I’ve hired him a time or two to help me get through some tough personal issues. (And yes, he used hypnotic language on me to help me through them. It worked.) John and I had a fun conversation in this audio training on how you can use hypnotic language in your marketing. This was a real gem of an interview, as I got this brilliant therapist to tell you specifically how to increase your sales using hypnotic language. This audio training helps tie together all of my interests from the last thirty years or more. I found it profound and practical. Without further ado, order the training, listen to it…and prepare to be hypnotized.
Go for it.
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